B2B & Demand Generation8 min
How to Build a Demand Generation System That Works Without Relying on Isolated Campaigns
June 10, 2026
Blog
Insights & Perspectives
Analysis, trends, and expert knowledge for digital market leadership in B2B.
B2B & Demand GenerationRead more
Why Traditional Lead Generation No Longer Works in B2B (and What to Do Instead)
For many years, lead generation was the standard in B2B marketing. Forms, e-books, acquisition campaigns — that was the model. It no longer works.
7 min
Maike Brockmeier
CEO, AIM Internet Marketing
April 13, 2026
B2B & Demand Generation8 min
What’s Really Not Working in Your B2B Customer Acquisition Strategy (Even Though Your Campaigns Are ‘Working’)
Many B2B companies believe their marketing strategy is working because campaigns generate leads, traffic grows, and metrics look positive. But the pipeline tells a different story.
Maike Brockmeier
CEO, AIM Internet Marketing
May 20, 2026
B2B & Demand Generation7 min
The Real Reason Your Company Isn’t Achieving a Consistent Flow of Sales Opportunities
One of the most common problems in B2B companies is not a lack of leads. It’s a lack of consistency — and that difference changes everything.
Maike Brockmeier
CEO, AIM Internet Marketing
May 12, 2026
B2B & Demand Generation7 min
Why Your Marketing Generates Traffic but No Pipeline (and How to Change That)
Many B2B companies have achieved something that was difficult just a few years ago: generating traffic consistently. But visibility without pipeline is just noise.
Maike Brockmeier
CEO, AIM Internet Marketing
May 8, 2026
B2B & Demand Generation6 min
Demand Generation vs. Lead Generation: The Difference That Directly Impacts Your Revenue
For years, ‘generating leads’ was synonymous with B2B marketing. Forms, download campaigns, databases — that was the standard model. But the model has changed.
Maike Brockmeier
CEO, AIM Internet Marketing
April 27, 2026
B2B & Demand Generation7 min
What Is a Demand Generation System and Why It Defines Modern Growth
For many years, growth in B2B marketing was equated with campaigns: running ads, generating leads, filling the pipeline. That equation no longer holds.
Maike Brockmeier
CEO, AIM Internet Marketing
April 20, 2026
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Brand, Reputation & International6 min
Digital Corporate Reputation: How Brands Build Trust in a World Shaped by AI, Disinformation, and Algorithmic Change
Brands today have enormous reach opportunities, but also a higher risk than ever before of losing control over how they’re perceived.
Maike Brockmeier
CEO, AIM Internet Marketing
April 2, 2026
AI, Strategy & Leadership5 min
Ethical and Scalable Automation: How to Use AI Without Losing Humanity or Trust
Artificial intelligence is changing the way brands create content, offer customer service, and scale their processes. But speed without ethics erodes trust.
Maike Brockmeier
CEO, AIM Internet Marketing
March 30, 2026
Brand, Reputation & International6 min
Digital Brand Internationalization: Key Factors for Adapting Content, Culture, and Conversion in New Markets
Expanding into new markets today means much more than translating a website. It requires cultural relevance and localized conversion systems.
Maike Brockmeier
CEO, AIM Internet Marketing
March 16, 2026