PRIVACY POLICY

The person responsible within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Maike Brockmeier, Grübleweg 7, 72622 Nürtingen, maike@aim-internet-marketing.com

Your Data Subject Rights

At the contact details of our data protection officer provided above, you can exercise the following rights at any time:

  • Right of access to your data stored by us and its processing (Art. 15 GDPR),
  • Right to rectification of inaccurate personal data (Art. 16 GDPR),
  • Right to erasure of your data stored by us (Art. 17 GDPR),
  • Right to restriction of data processing, if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
  • Right to object to the processing of your data by us (Art. 21 GDPR), and
  • Right to data portability, if you have consented to data processing or have concluded a contract with us (Art. 20 GDPR).

If you have given us your consent, you may revoke it at any time with effect for the future.

You may lodge a complaint with a supervisory authority at any time, e.g. the supervisory authority of the federal state of your place of residence or the authority responsible for us as the controller.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Collection of General Information When Visiting Our Website

Type and Purpose of Processing:

When you access our website, i.e. when you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address, and similar data.

In particular, they are processed for the following purposes:

  • Ensuring a smooth connection to the website,
  • Ensuring smooth use of our website,
  • Evaluation of system security and stability, and
  • for other administrative purposes.

Legal Basis:

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipients:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Retention Period:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for data used to provide the website when the respective session has ended.

Mandatory or Required Provision:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services and features may be unavailable or restricted. For this reason, an objection is excluded.

Cookies

Type and Purpose of Processing:

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.

This provides us with certain data such as your IP address, the browser used, and the operating system.

Cookies cannot be used to launch programs or transfer viruses to a computer. Based on the information contained in cookies, we can make navigation easier for you and enable the correct display of our web pages.

Technically necessary cookies help make a website usable by enabling basic functions such as page navigation. The website cannot function properly without these cookies.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can generally view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can disable the use of cookies at any time through your browser settings. Please note that individual functions of our website may not work if you have disabled the use of cookies.

Retention Period and Cookies Used:

To the extent that you permit us to use cookies through your consent (via our consent management tool/cookie banner), the following cookies may be used on our websites:

Google Analytics, Google Ads

Insofar as these cookies may also concern personal data, we will inform you in the following sections.

You can delete individual cookies or the entire cookie inventory via your browser settings. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance.

  • Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
  • Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
  • Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
  • Opera: http://www.opera.com/help
  • Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac

Contact Form

Type and Purpose of Processing:

The data you enter is stored for the purpose of individual communication with you. A valid email address and your name are required for this purpose. This serves to assign the inquiry and subsequently answer it. The provision of further data is optional.

Legal Basis:

The processing of data entered in the contact form is carried out on the basis of a legitimate interest (Art. 6 (1) lit. f GDPR).

By providing the contact form, we want to make it easy for you to get in touch with us. Your information will be stored for the purpose of processing the inquiry and for possible follow-up questions.

If you contact us to request a quote, the processing of the data entered in the contact form will be carried out to implement pre-contractual measures (Art. 6 (1) lit. b GDPR).

Recipients:

Recipients of the data may be processors.

Retention Period:

Data is deleted no later than 6 months after processing the inquiry. If a contractual relationship is established, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after these periods expire.

Mandatory or Required Provision:

The provision of your personal data is voluntary. However, we can only process your inquiry if you provide us with your name, email address, and the reason for your inquiry.

Use of Google Analytics

Type and Purpose of Processing:

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"). Google Analytics uses so-called "cookies", i.e. text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. Due to the standard activation of IP anonymization in Google Analytics 4, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide further services to the website operator in connection with website usage and internet usage. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data.

The purposes of data processing are the evaluation of website usage and the compilation of reports on activities on the website. Based on the use of the website and the internet, further related services are to be provided.

Legal Basis:

The processing of data is carried out on the basis of the user's consent (Art. 6 (1) lit. a GDPR).

Recipients:

The recipient of the data is Google as a processor. We have concluded the corresponding data processing agreement with Google.

Retention Period:

The data is deleted as soon as it is no longer required for our recording purposes. The standard retention period for Google Analytics 4 is 2 or 14 months.

Third Country Transfer:

Google also processes your data in the USA. Google is certified under the EU-US Data Privacy Framework and thereby provides a guarantee to comply with European data protection law. (https://www.dataprivacyframework.gov/).

Mandatory or Required Provision:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

Revocation of Consent:

You can revoke your consent at any time with future effect by changing the settings in our cookie banner. In addition, you can prevent the storage of cookies by making a corresponding setting in your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Profiling:

With the help of the tracking tool Google Analytics, the behavior of visitors to the website can be evaluated and their interests analyzed. For this purpose, we create a pseudonymous user profile.

Google Ads

Type and Purpose of Processing:

Our website uses Google Conversion Tracking. The operating company of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If you have reached our website via an ad placed by Google, Google Ads will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Customers learn the total number of users who have clicked on their ad and been redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users could be personally identified.

Legal Basis:

The legal basis for the integration of Google Ads and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).

Recipients:

With each visit to our website, personal data, including your IP address, is transmitted to Google. This personal data is stored by Google. Google may pass on this personal data collected through the technical process to third parties.

Our company does not receive any information from Google by means of which the person concerned could be identified.

Retention Period:

These cookies expire after 30 days and are not used for personal identification.

Third Country Transfer:

Google also processes your data in the USA. Google is certified under the EU-US Data Privacy Framework and thereby provides a guarantee to comply with European data protection law.

Revocation of Consent:

You can revoke your consent at any time via our consent management tool (cookie settings) or prevent the storage of cookies by making a corresponding setting in your browser software.

Use of Google Remarketing

Type and Purpose of Processing:

This website uses the remarketing function of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google").

The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the visitor's browser, which enables the visitor to be recognized when they visit websites that belong to Google's advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously viewed on websites that use the remarketing function of Google.

Legal Basis:

The legal basis for the integration of Google Remarketing and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).

Recipients:

With each visit to our website, personal data, including your IP address, is transmitted to Google. This personal data is stored by Google. Google may pass on this personal data collected through the technical process to third parties.

Our company does not receive any information from Google by means of which the person concerned could be identified.

Revocation of Consent:

If you do not want the remarketing function from Google, you can revoke your consent in our cookie banner. Alternatively, you can make the settings at https://adssettings.google.com/authenticated.

SSL Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

Changes to Our Privacy Policy

We reserve the right to adapt this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. Your next visit will then be subject to the new privacy policy.

Questions to the Data Protection Officer

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly.