Case Study: SEEWALD Ortho

Building a High-Quality Growth Engine

From Traffic Volume to High-Intent, Revenue-Driven Performance in AT & DE.

Case Study: SEEWALD Ortho

At a Glance

Context

SEEWALD Ortho aimed to scale online revenue in AT and DE while improving traffic quality and profitability.

Strategy

We prioritized high-intent demand capture and introduced Performance Max to expand qualified awareness and signals.

Challenge

Previous acquisition efforts generated traffic, but inconsistent intent and lead quality limited efficient growth.

Results

Higher conversion rates, significantly increased revenue, and nearly doubled ROAS year over year.

The Context

The Competitive Supplements Market

The supplements market in AT and DE has become increasingly competitive, driving higher acquisition costs and reducing the effectiveness of generic traffic strategies. To sustain growth, SEEWALD Ortho needed to move away from volume-driven acquisition and toward a quality-first model.

The goal was to identify users with real purchase intent and maximize revenue efficiency across premium product lines, creating a predictable and scalable acquisition system.

The Challenge

Quality Over Volume

Despite strong visibility, traffic quality and purchase intent were inconsistent. Broad targeting and fragmented structures attracted low-intent users, while scaling risked higher costs without proportional revenue growth.

Core Challenge

Increase conversion value and profitability without relying on traffic growth alone, ensuring each click contributed meaningfully to revenue.

Strategic Decision

Low-intent traffic sources and underperforming product groups were intentionally deprioritized to protect profitability.

Strategic Approach

Three Pillars

High-Intent Demand Capture

Refocused budgets on high-intent queries and top-performing products, shifting optimization from clicks to conversion value and ROAS.

Performance Max Expansion

Introduced as a demand-expansion layer to expand reach, generate high-quality intent signals, and support Search and Shopping with warmer users.

Feed & Product Quality

Significantly improved product feed through optimized titles, descriptions, high-quality images, clearer category mapping, and custom labels.

Performance Max

Demand Expansion Done Right

Strategic Implementation

Performance Max was used primarily as a signal-generation and demand-expansion layer, with efficiency governed by Search and Shopping campaigns.

Expanding reach among relevant audiences
Generating high-quality intent signals
Supporting Search and Shopping with warmer, better-informed users

This ensured scalable growth driven by qualified demand, not inflated traffic.

The Results

Traffic Down, Revenue Up

Traffic Metrics: Strategic Volume Reduction

Seewald Ortho Google Ads Impressionen Steigerung durch Performance Marketing

Impressions (−24.9%) and clicks (−48%) decreased significantly, reflecting tighter targeting focused on quality over volume.

Conversion Rate: Nearly 3x Improvement

Seewald Ortho Conversion Rate Optimierung Ergebnisse

Conversion rate increased dramatically from 7% to 19% (+171.4%), demonstrating significantly stronger purchase intent.

Conversion Value: +38% Revenue Growth

Seewald Ortho Umsatzwachstum durch Google Ads und Performance Marketing

Revenue grew 38% despite reduced traffic volume.

Year-Over-Year Performance Transformation 2024 / 2025

19%

Conversion Rate

+38%

Conversion Value

+53%

ROAS Improvement

Despite higher CPCs, the strategy delivered substantially more revenue by attracting users with significantly stronger purchase intent.

The Impact

A Value-Driven Acquisition Model

SEEWALD Ortho transitioned from traffic-driven marketing to a value-driven acquisition model. By improving traffic quality and leveraging Performance Max to build awareness and intent, the brand achieved higher conversion rates, stronger revenue efficiency, and more predictable scaling.

Marketing performance is now directly aligned with business outcomes, enabling sustainable growth in a highly competitive supplements market.

Scale Revenue by Reaching the Right Users, Not More Users

AIM builds acquisition systems focused on intent, efficiency, and long-term growth.

FAQ

Frequently Asked Questions

AIM specializes in complex B2B environments, premium eCommerce, and companies with long evaluation cycles. We work with businesses that have clear growth goals and seek structural improvements in their digital performance.

Our clients typically see significant improvements in conversion rate, cost per acquisition, and overall ROAS — as evidenced in our case studies. Specific results vary based on starting position and market.

AIM does not deliver reports — AIM builds systems. We measure our work by measurable business outcomes, not vanity metrics. Our approach directly connects marketing performance to revenue growth.

Timeline depends on the scope of the engagement, but structural improvements in tracking, funnel architecture, and campaign logic typically produce measurable impact within 60 to 90 days. We define clear milestones before any work begins.

Yes. We have managed multiple transitions from previous agency relationships. The onboarding process is structured, confidential, and designed to preserve continuity while upgrading the underlying performance system.

No. We work with companies at different growth stages — from established SMEs with clear market positioning to enterprise clients managing complex multi-market operations. Clarity of objective matters more than company size.

Engagements are scoped by project complexity, not time-and-materials billing. Before any work begins, we define deliverables, accountability parameters, and the performance framework we will be held to.

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