Multichannel Marketing — Google, Meta, LinkedIn, Amazon

REMARKETING · GOOGLE & META · CROSS-CHANNEL

Cross-channel remarketing — Win back visitors across all channels

Remarketing targets ads specifically at people who have already visited your website or app. AIM builds cross-channel systems across Google Ads and Meta — segmented by behavior, funnel stage, and purchase intent.

DISCUSS REMARKETING STRATEGY

Without cross-channel remarketing: the first visit is rarely the last touchpoint

Users who have visited your website already know your offer. Without structured remarketing, you lose these warm contacts. Budget is spent on cold audiences while previous visitors who already showed interest leave without a follow-up touchpoint.

Segmented lists by behavior, channel, and funnel stage

According to Google documentation, when setting up Audience Sources, Google Ads automatically creates three default segments: all visitors, all converters, and an optimized segment. Meta Website Visitors Custom Audiences segment by pages visited and events triggered. AIM builds on these data sources and develops a cross-channel strategy with precise messages per segment.

B2B Demand Generation System und Marketing Automatisierung

REMARKETING TYPES

Cross-channel remarketing

GOOGLE DISPLAY

Ads to previous website visitors in the Google Display Network. According to Google documentation, only segments with more than 100 active users are eligible for ads. Foundation: Google Tag on all pages of the website.

RLSA — SEARCH

Remarketing Lists for Search Ads combines search intent with visit history. Bids and ads in Search campaigns are adjusted for previous visitors — one of the most precise targeting approaches in the Google ecosystem.

META RETARGETING

Website Visitors Custom Audiences capture users who visited specific pages or triggered events. These audiences are used as the target for Meta ads on Facebook, Instagram, Messenger, and the Audience Network.

CUSTOMER MATCH

Upload of customer data to build audiences. According to Google documentation, Customer Match lists must have at least 100 members added within the last 540 days. Available in Search, Shopping, Gmail, YouTube, and Display.

WHY AIM

Remarketing without segmentation is a watering can — not precision

A single remarketing segment for all previous visitors delivers the same message to cart abandoners, product page visitors, and users who only saw the homepage. AIM segments remarketing lists by behavior, funnel stage, and time since last visit — and defines the right message per segment on the right channel.

When remarketing has the highest impact

  • Cart abandoners without follow-up ad
  • Product page visitors without conversion
  • Lead form abandoners in B2B campaigns
  • Reactivating existing customers for cross-sell
  • Visitors after a defined time window without return
  • Users who visited specific product pages
  • Customer Match lists from CRM available
  • Combining Google + Meta retargeting
  • RLSA for B2B campaigns with long buying cycles

Previous visitors are your warmest audiences — use them

We analyze your existing audience sources on Google and Meta, structure remarketing lists by funnel stage, and develop a cross-channel strategy that brings previous visitors back at the right moment with the right message.

Related Content

Methodology

Google Ads Remarketing

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Methodology

Meta Retargeting & Dynamic Ads

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Service

Multichannel Performance Systems

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FAQ

Frequently Asked Questions

Google Remarketing targets ads in the Display Network and in search (RLSA) at previous website visitors. According to Google documentation, segments need at least 100 active users before ads can be served. Meta Website Custom Audiences capture users who visited specific pages or triggered events and deliver ads on Facebook, Instagram, Messenger, and the Audience Network. Both platforms complement each other and cover different touchpoints in the customer journey.

RLSA stands for Remarketing Lists for Search Ads. This Google Ads feature allows bids and ads in Search campaigns to be adjusted specifically for previous website visitors. It combines a user's active search intent with the knowledge that they have already visited your website — particularly well-suited for B2B campaigns with long decision cycles.

According to Google documentation, Customer Match allows uploading customer data (e.g. email addresses) to create audiences. The list is matched against users logged in with their Google account. Available in Search, Shopping, Gmail, YouTube, and Display. Lists must have at least 100 members added within the last 540 days, per documentation.

Effective segmentation distinguishes by pages visited (product page vs. homepage), actions taken (added to cart, started form), time since last visit, and conversion status. According to Google, the system automatically creates three default segments when setting up Audience Sources: all visitors, all converters, and an optimized segment.

According to Google documentation, remarketing segments need at least 100 active users before ads can be served. Meta Custom Audiences have similar minimum sizes for delivery. For Customer Match, Google requires at least 100 list members added within the last 540 days.

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