Google Ads Agentur für Performance Marketing

GOOGLE ADS AGENCY · SENIOR-LED

Google Ads that actually contributes to pipeline

From Search to Performance Max: AIM builds and manages integrated Google Ads systems with direct senior responsibility — for qualified traffic, predictable leads, and measurable growth.

DISCUSS YOUR GOOGLE ADS STRATEGY

Clicks alone are not growth

Many companies invest in Google Ads without a clear bidding strategy, without clean conversion tracking, and without alignment between campaign structure and business goals. The result: high CPCs, irrelevant traffic, and no measurable contribution to pipeline.

Google Ads System by AIM

AIM builds Google Ads not as isolated campaigns, but as an integrated performance system: from keyword architecture to Smart Bidding and Quality Score through to conversion optimization. Every campaign is aligned to business KPIs, data-driven, and senior-led.

White Label Marketing Lösung für Agentur-Partnerships

SERVICES

Google Ads – Complete System

SEARCH & KEYWORD STRATEGY

Structured campaign architecture with match types, negative keywords, and bid logic. We build search campaigns that deliver qualified traffic and improve Quality Scores.

SMART BIDDING & AUTOMATION

Implementation of Target CPA, Target ROAS, and Maximize Conversions based on validated conversion data. No bidding without a reliable tracking foundation.

PERFORMANCE MAX

Strategic management of Performance Max campaigns across all Google inventory: Search, Display, YouTube, Discover, Gmail, and Maps — with controlled asset groups and clear objectives.

TRACKING & REPORTING

Clean conversion tracking via Google Tag Manager, GA4 integration, and Looker Studio dashboards. Measurability as the foundation of every optimization decision.

WHY AIM

Senior responsibility, not account manager rotation

AIM manages Google Ads accounts with direct senior responsibility and full transparency. Every bid decision and structural change is explained and documented. We do not scale without validated conversion data — tracking quality determines optimization quality. Our focus is on revenue, pipeline, and qualified leads, not CTR or impressions.

USE CASES

Who we work with

B2B with long sales cycles

RLSA, Customer Match, and account-based targeting for complex decision processes with multiple stakeholders.

E-Commerce & DTC

Shopping campaigns, Performance Max, and dynamic remarketing for scalable ROAS in competitive markets.

Local & national markets

Geo-targeting, location-based bid adjustments, and local search intent for companies with regional presence.

Google Ads that actually contributes to pipeline

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Keyword Match Types

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Responsive Display Ads

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Service

Conversion Optimization & Analytics

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Remarketing

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FAQ

Frequently Asked Questions

Google Ads (Paid Search) delivers immediate visibility through paid placements in the search network, while SEO builds organic rankings over time. Both channels complement each other: Google Ads for immediate demand and testable hypotheses, SEO for sustainable, cost-neutral traffic long-term.

Google calculates an Ad Rank for each participant at every search query. Ad Rank is determined by bid, Quality Score (expected CTR, ad relevance, landing page experience), and the expected impact of extensions. The highest Ad Rank does not necessarily win — quality is as decisive as the bid.

Smart Bidding (Target CPA, Target ROAS, Maximize Conversions) uses machine learning to optimize bids in real time based on signals such as device, location, time of day, and search query. It makes sense once sufficient conversion data is available — Google recommends at least 30–50 conversions per month as a guideline for stable algorithm performance.

Performance Max (PMax) is an automated campaign type that serves all Google inventory simultaneously: Google Search, Display, YouTube, Discover, Gmail, and Maps. Asset groups with text, images, and videos are combined by the algorithm. PMax complements existing search campaigns and is particularly suited to conversion goals with sufficient data.

Google Ads has no official minimum budget. The appropriate budget depends on CPCs in the industry, campaign type, and learning phase requirements. For Smart Bidding strategies, the system needs sufficient conversions to learn — budgets that are too low slow down optimization.

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